Pukka Point of Differentiation

Point of difference for Pukka refers to product's factor to establish the difference between Pukka and other competitors. This difference could increasing customer benefit and brand loyalty. The difference could not be too different between one and other company. The excessive differentiation could causing the product loose the customer because it would be too far from the company in the same industry standards.

the balance for the point of differentiation and parity is a must and it is one of the most important things to build brand loyalty. By emphasizing differences between brands, could make the brand sustain from other competitors. Pukka has differences between the competitors that still balance with other competitors.